Facebook & Instagram Ads
Elevate your brand, connect with your audience, and capture high-quality leads with our targeted paid social advertising solutions.
Paid Social Ads Management Services
Paid social advertising offers powerful customization to reach a precise audience that’s most likely to engage with your products and services. At Big Bang Marketing, we’ve developed a structured methodology to plan, manage, and optimize your ad performance across leading platforms including Facebook, Instagram, Twitter (X), and LinkedIn.
We handle every step of the process—strategy, creative development (ads and video), audience targeting, lead capture, and ongoing optimization. Our campaigns are built with flexibility in mind, allowing you to increase or decrease your monthly budget, pause, or restart ads at any time. You’ll always have complete control over when, where, and how much you advertise to best support your business goals.
If you’re considering Facebook Ads management or broader paid social advertising, contact Big Bang Marketing today. We’ll provide a free quote and assessment to help determine if this strategy is the right fit for your business.
Industry-Leading Paid Social Ads Management
Facebook and Instagram ads are often run together, since they’re managed on the same platform. With the right strategy, they can be highly cost-effective while driving qualified traffic, conversions, and measurable growth. These ads also make it possible to retarget website visitors, grow your email list, and gain deeper insights into your audience.
At Big Bang Marketing, we design custom ad creatives and compelling content tailored to engage your audience and align with your campaign goals. Before launch, we’ll provide you with graphics to review and approve, ensuring they reflect your vision. To maximize results, we produce multiple variations for A/B testing, identifying which ads perform best.
From interactive display ads and animated graphics to product or service videos, we deliver formats that capture attention. Our monthly management fee also includes ongoing creative updates to support promotions and keep campaigns fresh, ensuring long-term performance and engagement.
Based on your industry, business goals, and brand personality, we carefully select the target audiences for your campaign. Additional audiences can be built from your existing Facebook followers, website traffic, and customer data. We also create lookalike audiences from proven customer or email lists to expand your reach with people most likely to engage and convert.
As your campaign runs, we focus on audience refinement, creative optimization, and continuous testing to maximize performance, lead quality, and return on investment. Within the first few days of launch, we receive engagement, quality, and conversion rate benchmarks that guide improvements moving forward.
Your dedicated paid social advertising manager closely monitors ad performance, cost per result, and overall effectiveness. We maintain full transparency—you’ll have real-time access to campaign data and reporting, so you always know exactly how your ads are performing.
Types of Paid Social Campaigns
During onboarding, your paid social advertising manager will review your business goals, website traffic, and industry best practices to determine the most effective campaign strategy for your company. Each campaign type offers unique advantages and considerations, and we carefully evaluate these to ensure the best fit for your business objectives.
To learn more about the different campaign options available and how they can help your business grow, contact us today for a consultation.
Sales Leads
Lead generation campaigns are designed to capture prospects directly through an integrated lead form. This approach delivers strong conversion rates since customers can submit their information without ever leaving the platform. All leads are delivered to you in real time and securely archived, making them valuable not only for immediate sales opportunities but also for future retargeting efforts and new offerings your business may launch.
Engagement
Engagement and reach campaigns are ideal for businesses that are just starting out or have little to no online presence. They offer a cost-effective way to build brand awareness and introduce your company to potential customers. With a lower cost per result, these campaigns allow you to connect with a broader audience and quickly grow visibility.
Traffic
Driving more traffic to your website not only boosts SEO but also attracts higher-quality leads. When someone clicks through an ad to your site and completes a contact form, they’re far more likely to convert into a customer. In addition, traffic campaigns allow us to retarget visitors who didn’t convert the first time, giving your business a second chance to win them over.
Conversion
Conversion campaigns are best suited for established businesses and eCommerce brands. They are designed to increase conversions by targeting individuals most likely to make a purchase or contact your business. Since these campaigns rely heavily on website data for accurate optimization, we typically recommend launching them after a successful traffic campaign to ensure proper tracking and performance.
Custom Reporting
During onboarding, your dedicated paid social advertising manager will review your campaign goals, website traffic, and industry best practices to determine the most effective strategy for your business. Each campaign type has unique benefits and considerations, and we carefully evaluate these factors to recommend the best approach for your success.
To keep you informed, you’ll receive a custom monthly report summarizing key metrics such as ad spend, link clicks, and conversions or leads. Our reporting system is updated in real time, allowing you to adjust date ranges and track campaign progress whenever you’d like.
Facebook Ads Leads
Reach the right audience most likely to engage with your offerings. Once a prospect shows interest, they can submit a lead directly through Facebook, and you’ll receive it instantly in real time.
Social Media Branding
Put your brand in front of a massive, highly receptive audience. Effective social media branding not only boosts visibility but also strengthens your SEO efforts.
Our Recent Work
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How Can Facebook Ads Help You?
Facebook ads serve three primary purposes:
- Generate high-quality sales leads in real time.
- Strengthen your brand by reaching your ideal audience.
- Build social buzz that supports your organic search engine rankings.
Contact Big Bang Marketing today for a free Facebook Ads management proposal. Paid social advertising campaigns can also be launched across Instagram, LinkedIn, and Twitter.
In addition to social advertising, we provide expert services in:
- SEO Marketing
- PPC Management
- Social Media
- Sales Lead Tracking
- Content Marketing
- Website Design
- WordPress Security
- White Label/Reselling
Custom Ad Creatives: We design unique Facebook ad creatives and content that captivate your audience. Multiple versions are produced to test performance, including interactive display ads and product/service videos tailored to your preferences.
Smart Audience Targeting: Target audiences are selected based on your industry and brand identity. We also create additional audiences from your existing followers, website traffic, and high-performing lookalike lists.
Real-Time Lead Delivery: Once your Facebook Ads campaign goes live, qualified sales leads are captured and delivered to you instantly.
Ongoing Optimization: Throughout the campaign, we continuously refine targeting, test creatives, and optimize performance to improve lead quality, maximize ROI, and ensure long-term success.